ART OF COLOUR Campaign by Kamiar Rokni and L’Oreal Paris
L’Oreal Paris is one of the top leading brands of world in terms of cosmetics and hair care product. Recently L’Oreal Paris has launched Art of Color Campaign in Pakistan that is aimed to support bold and vibrant hair colors as a part of your hair and overall look of your personality. The campaign is focused to bring out the synonymy of the hair color and the art and it believe that coloring your hair is also an art and both the things go hand in hand.
In running this campaign L’Oreal Pakistan has collaborated with one of the most respected and renowned face of Pakistan fashion industry that is the Kamiar Rokni. The House of Kamiar Rokni is the fashion platform in Pakistan that helps in bringing the new and refreshing trends in the Pakistani fashion industry. Kamiar Rokni is known as the fashion ambassador of the Pakistani fashion industry.
For this exclusive Art of the Color Campaign the wardrobe designed by Kamiar Rokni is very classy yet bold and flamboyant at the same time. The patterns and the prints of this wardrobe is also very unique and classy and is aimed to pay homage to all the famous art campaigns around the world. The colors and hues of the dresses are designed in such a way that they complement the color palette of L’Oreal Hair Colors. The hair styling and hair coloring for this awesome campaign is done by Saima Rashid that is an international icon in terms of hair colors and hair styling. The prominent part of this campaign is the super model of Pakistan Mehreen Sayyed that is also the spokes person of the L’Oreal brand in Pakistan. In addition to Mehreen there are other top and talented models like Fauzia Aman and Sabeeka Imran. The expertise of photography and videography are lent by the leading photographers of Pakistan Fayyaz Ahmed and Hamad Khan.
L’Oréal Paris Excellence Crème’s Art of Color Collection comes in three iconic shades which have been developed with an exclusive mix of pigments and provide the signature Excellence Crème triple protection. The collection comes in three distinct shades: 5.3 (Natural Golden Brown), 5.5 (Natural Mahogany Brown) and 7 (Natural Dark Blond).
According to the designer Kamiar Rokni the colors of L’Oreal Paris fits into the House of Kamiar Rokni aesthetics quite effortlessly. The dresses have a jewel color as a base and are adorned with classic and modish patches of embroidery. These color combinations show different moves and moments of inspiration.Speaking about this creative campaign the stylist Saima Rashid says that experience of working with this awesome team is very refreshing and amazing. I had to create the look that are very radiant and bold and must go perfect with these vibrant clothes and makeup.