Generation Eid Collection 2016

Generation Eid Collection 2016


Generation was envisioned in 1983 by a husband-wife duo, Saad and Nosheen Rahman, as a solution to the growing demand for fast fashion by the urban Pakistani woman. Today this family’s ideology has culminated into a leading ready-to-wear woman’s clothing brand that provides fresh stock to their stores a few times a week with no repeatation in design.  The Generation woman has since become an iconic symbol that holds this vision together, a woman who celebrates her family’s tradition with a permanent undertone of innovation and creativity.

Highlights of Generation Eid Collection 2016


The Generation Generation Eid Collection 2016are a personification of this woman’s values and a representation of her in different times of her life.  Generation Eid Collection 2016offers fashionable, versatile and comfortable designs that make use of numerous printing and embroidery techniques in casual and semi casual outfits. In the midst of bold and exaggerated embellishments, Generation also develops basic designs using impactful silhouettes and cut lines.


Generation Generation Eid Collection 2016Formals line includes formal designs that harmonize with an effort to preserve local cultures and celebrate tradition. The line offers semi-formal, wedding and party wear. The line focuses on creating an appealing and economical formal variety.
Generation Classic Generation Eid Collection 2016embodies the timelessness of the Generation woman, clothing that never goes out of fashion and can become a permanent part of a woman’s wardrobe. With creative experimentation of textures and colours, this line Generation Eid Collection 2016 brings forward the element of elegance in its designs. GenerationGeneration Eid Collection 2016, part of the same line, uses traditional Pakistani hand embroideries by women across villages around the country to create innovative one off atypical techniques.


Generation Eid Collection 2016 is a high street, fashion forward line born out of a fusion of eastern and western elements. With an eye on international fashion, the Generation Eid Collection 2016 specializes in designs, cuts and patterns that seek to fuse ethnicity with the glamour of chic
Apart from bringing innovation to its product portfolio, the Generation Generation Eid Collection 2016 also designs its own fabrics and prints.

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