PFDC Sunsilk Fashion Week 2016

PFDC Sunsilk Fashion Week 2016

Last night, last show. Saying farewell to PFDC’16 with a heavy heart until next time. The hyped glitz and glamour of the fashion world was witnessed and cherished by me that night. There were fashionistas and celebrities hoarded by the paparazzi.

PSFW’16 was not about what’s in and what’s out; it was about self-expression.

Sponsored by Sunsilk, the ramp was embellished with talented models and their lustrous hair walking confidently showcasing designers. “A love for fashion and beauty is at the heart of a modern day girl’s life and at PFDC Sunsilk Fashion Week we are delighted to showcase beautiful hair for some of Pakistan’s most accomplished and respected designers.”  Fariyha Subhani, Director – Home and Personal Care, Unilever.

Several designers embraced diversity in new and profound way. Contributing designers with Luxury/Prêt collections include Ali Xeeshan Theatre Studio, Deepak Perwani, Feeha Jamshed, HSY, Karma Pink, Khaadi Khaas, MAHGUL, Maria B, MUSE, Nomi Ansari, Nickie Nina, Saira Shakira, Sana Safinaz, Sublime by Sara, Sania Maskatiya, The House of Kamiar Rokni, Zara Shahjahan and Zonia Anwaar.

The shoes created especially for the show added a special touch to the garments. Borjan took the lead as the official footwear sponsor. This year we witnessed a ravishing introduction of international fashion trends into footwear, mesmerizing the fashion-savy in Pakistan. In continuation with Nabila N Pro/NGENTs as the official stylist.

The last show opener was Deepak Perwani who ragged from his last year’s sophisticated and classy collection to the ultimate quirky style of the brand. His collection was an ode to Sunsilk, marking the return of ‘D Philosophy’.

The evening saw a boom in the diagonal stripe patterns, retro vintage sewing patterns, crucial floral patterns for dominating spring and the summer. There was prominent use of silk which complimented the aforementioned patterns. We could notice short kameezain and loose pyjamas returning to the fashion business.

Gulahmed being the show stopper highly impressed the audience with it’s unforgettably attractive theme of silhouettes, they dominated the catwalk with exclusive gypsy in pirates of the Caribbean theme. The awe-inspiring forest theme was a refreshing break from retro and florals, depicting a wonderful scale and spectrum of silhouettes. The balance of subtle traditional with fleeting modernity is now profoundly the DNA of the brand.

The PFDC Sunsilk Fashion Week ended on a hopeful note for a yet another colorful and fashionable year, until next time. 🙂


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